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Barb Stegemann: From Dragons’ Den Deal to Global Perfume Empire

Discover the extraordinary journey of Barb Stegemann, a Canadian changemaker who turned a mission of peace into a multimillion-dollar fragrance brand.

In this episode, Barb shares how her pitch on Dragons’ Den led to a life-changing investment, how she empowers farmers in war-torn countries through ethical sourcing, and how she became the first Canadian perfumer in Sephora, now selling in over 2,000 stores across 19 countries.

With her bestselling book The 7 Virtues of a Philosopher Queen, a new Atelier in Halifax, and plans to double her business, Barb’s story is a masterclass in purpose-driven entrepreneurship.

Tune in for powerful insights, unforgettable storytelling, and a behind-the-scenes look at her upcoming return to Dragons’ Den—this time as a guest dragon.

  • Tara Clow is a multi-award-winning news anchor and reporter with more than 30 years of experience at radio stations across Canada. She is a graduate of the Radio and TV Arts program at Toronto Metropolitan University and the Humber College radio broadcasting program. She is based in Moncton and covers stories across Canada. Contact Tara at clow.tara@radioabl.ca.

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