It’s Disney’s Turn To Raise Prices And Crack Down On Password Sharing.

abldigital01 August 10, 2023 6:33 am Last Updated on August 10, 2023 6:33 am

While writer and actors are on strike (it’s reached 100 days) and are calling out Walt Disney Co. CEO Bob Iger. Bob decides to ignore them and raise Disney and Hulu prices instead

The increases will raise the monthly cost of ad-free Disney+ by US$3, or roughly 27 per cent, to almost US$14. The cost of ad-free Hulu will likewise rise US$3 to almost US$18 — a 20 per cent hike that will make it more expensive than the most popular ad-free tier at Netflix.

It’s looking like the price hike will happen in October on its ad-free Disney+ and Hulu plans and a crackdown on password sharing expected to extend through next year (Sorry Sully, you’ll have to get your own Disney now)

That was the nice thing about Disney, there is no restriction and everyone could have a profile but I guess they saw Netflix profit by cracking down on password sharing, they want to do the same.

Bob acknowledged that the price hikes are intended to steer consumers toward cheaper ad-supported versions of these services, whose subscription prices are not changing. The advertising market for streaming is “picking up,” he said, noting that it’s healthier than traditional TV ads. “We’re obviously trying with our pricing strategy to migrate more subs to the advertising supported tier.”

He didn’t provide details about the password-sharing crackdown beyond saying that Disney could reap some benefits in 2024, although he added that the work “might not be completed” that year and that Disney couldn’t predict how many password sharers would switch to paid subscriptions.

So will they use this money to pay actors and writers, probably not. They don’t get paid, we pay more and the richer get richer. Succession come to life!